THINKING
OUTSIDE
the BAG
by
Donna Cedar-Southworth,
photography by
Cristina Mittermeier
Elan Dec 02 - Jan 03
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"So
I went and bought some bag shapes, fabrics, crystal, glass
and vintage pieces and created a number of original bags,"
says Roberta. "I was pleased with the way they came out,
so I marched them over to this fancy little boutique where
I used to shop. I had about 10 of them, and I saud to the
owner, 'I've been designing handbags. As a small boutique
business, would you be interested in any of these?' And she
said, 'I'll take them all!' The bags sold within a week, and
she called me back and asked for more. Then I added a few
more boutiques and had a trunk show and the response was overwhelming."
During one trunk show, Roberta sold 120 handbags in two hours.
She figured something must be going on.
"The only thing I can think
of that created such a response is probably the exact thing
that prompted me to start making handbags in the first place,"
says Roberta. "I think the big stores have gotten away
from the 'imaginative,' and if you want something that's different
and totally unique, you have to spend $500. Just because you
have a career in business or finance or medicine or law doesn't
mean you want to look like everyone else-it doesn't mean you
don't have a creative side. I call the bags 'Handbags for
the Socially Creative' because these women chose them as a
creative expression, and they appreciate carrying an original
handbag that often becomes a conversation piece." Article
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